Public Relations, know to most simply as PR, is becoming more and more popular. Technology has advanced with new methods of communication creating numerous avenues for organizations and individuals to interact with the public. If you or your business is new to the whole PR concept, let us help you explore the basis.What is Public Relations?Public Relations is defined as “an activity aimed at increasing communication and understanding between an organization or individual and the public.” It is a means to help an organization and the public adapt mutually to each other.Typically, Public Relations activity is managed by a PR Firm or expert in the field. The experts use editorial outlets, magazines, newspapers, television broadcasts, special events, and newer tools like the internet and social media to convey a message and create an identity for their clients- a organization or individual.The experts in the PR Firm are able to anticipate, analyze, and interpret public opinion, attitudes, and issues. They will use their knowledge to convey messages or an identity that will leave a positive impression on the audience.How does Public Relations help a company or individual?Public Relations experts are familiar with the necessary tools to communicate with the public. They handle news releases, public service announcements, editorials, interviews, photos and videos, special events, press meetings, and public speaking opportunities.The overall goal of PR is to win favor with the general public. This could be for a product, a service, a company brand, or an individual name. PR experts use the tools mentioned above to add credibility and authority, promote a product or service, or increase awareness of a message. It is a way for an organization or individual to get the word out in an effective and widespread manner, which will in turn lead to a favorable public response.Who benefits from using a Public Relations Firm?Having knowledgeable and experienced experts in the PR field can help just about anyone. Some of the most common users of PR are large brand name companies, celebrities, or professional athletes. They need to reach the public often for announcements or to promote a product or service.Other users include businesses, trade unions, government agencies, foundations, hospitals, schools, or religious groups. How to find a Public Relations Firm?